Airline Marketing
(Distance Learning)


Stay ahead of the competition!


How You Will Benefit

  • Know what your customers' needs are
  • Discover how to effectively segment your targeted markets
  • Exceed your customers' needs with product innovation, product quality and efficient distribution
  • Develop creative and cost-effective marketing strategies

Designed for

  • Recently appointed marketing managers
  • Sales managers
  • Marketing officers
  • Market coordinators
  • Customer programme controllers
  • General sales agents

Course Content

  • Conducting marketing research audits of your own organisation, the competition and the customers
  • Efficient marketing segmentation and SWOT analysis
  • Customising products and services to satisfy the needs of your target audiences
  • Advantages and disadvantages of different distribution channels
  • Selecting the most efficient promotional strategy
  • Developing and implementing your annual marketing plan
  • Setting up control procedures to monitor the Marketing Plan's implementation and results in each target market segment

Self-Study Course - Distance Learning

Always available
Location : All LocationsClass No : TALM-50
Diplomas
This course is :
Customised Training
All IATA courses can be delivered to your offices and tailored to your organisation's reality and needs. More details