Airline Marketing
Stay ahead of the competition!
How You Will Benefit
- Know what your customers' needs are
- Discover how to effectively segment your targeted markets
- Exceed your customers' needs with product innovation, product quality and efficient distribution
- Develop creative and cost-effective marketing strategies
Designed for
- Recently appointed marketing managers
- Sales managers
- Marketing officers
- Market coordinators
- Customer programme controllers
- General sales agents
Course Content
- Conducting marketing research audits of your own organisation, the competition and the customers
- Efficient marketing segmentation and SWOT analysis
- Customising products and services to satisfy the needs of your target audiences
- Advantages and disadvantages of different distribution channels
- Selecting the most efficient promotional strategy
- Developing and implementing your annual marketing plan
- Setting up control procedures to monitor the Marketing Plan's implementation and results in each target market segment
SHIPPING FEES: (effective January 15, 2009)
- Asia/Pacific: USD 25
- Canada and USA: USD 35
- All other countries except Asia/Pacific, Canada and USA: USD 50