Advanced Airline Marketing
Learn how to get ahead in today's marketing environment.
This course is designed for those with a basic understanding of airline marketing. Airline and service marketing issues will be discussed with an emphasis on multiple areas.
How You Will Benefit
- Analyse current airline marketing issues
- Understand advanced level marketing concepts and techniques
- Learn how to judge and evaluate the appropriateness of various marketing approaches and tactics
Designed for
- Airline sales staff on all levels
- Airline marketing staff on all levels
- Those wishing to gain a better understanding of advanced airline marketing concepts
Course Content
- Revising business strategy
- The airline environment: legacy and low-cost carriers
- Marketing and commercial strategy development
- Marketing information and research
- Product management and brand positioning: customer value and CRM
- Customer acquisition and retention marketing
- Customer value optimisation
- Customer life cycle management
- Customer life time value
- E-commerce and pricing
- Product promotion: e-commerce channels
- Integration of multiple marketing channels
- Loyalty programmes
- Airline alliances and cross-industry partnerships: strategies
Participants should have a basic understanding of marketing concepts prior to taking this course.
Classroom Courses
| April 27 - April 30, 2009 |
| Beijing, China | Class No : 15701 | |
| Non-Members (USD) | $2,460.00 | Email or Fax |
IATA / ICAO / ACI / IGHC Members,
IATA Partners, ANS Providers,
IATA Airport Advisors (USD) | $2,091.00 | Email or Fax |
| Developing Nations* (USD) | $1,722.00 | Email or Fax |
| * Applies to : IATA / ICAO / ACI / IGHC Members, IATA Partners, ANS Providers, IATA Airport Advisors headquartered in Developing Nations. |
| May 04 - May 07, 2009 |
| Geneva, Switzerland | Class No : 15696 | |
| Non-Members (USD) | $2,460.00 | Email or Fax |
IATA / ICAO / ACI / IGHC Members,
IATA Partners, ANS Providers,
IATA Airport Advisors (USD) | $2,091.00 | Email or Fax |
| Developing Nations* (USD) | $1,722.00 | Email or Fax |
| * Applies to : IATA / ICAO / ACI / IGHC Members, IATA Partners, ANS Providers, IATA Airport Advisors headquartered in Developing Nations. |
| May 11 - May 14, 2009 |
| Cairo, Egypt | Class No : 15750 | |
| Non-Members (USD) | $2,400.00 | See Note below |
IATA / ICAO / ACI / IGHC Members,
IATA Partners, ANS Providers,
IATA Airport Advisors (USD) | $2,040.00 | See Note below |
| Developing Nations* (USD) | $1,680.00 | See Note below |
| * Applies to : IATA / ICAO / ACI / IGHC Members, IATA Partners, ANS Providers, IATA Airport Advisors headquartered in Developing Nations. |
Note :
Offered in partnership with Arab Air Carriers Organization (AACO).
For course location and registration information, please contact AACO Regional Training Center at
Tel: 962 6 5683381/2;
Fax: 962 6 5683383;
e-mail: rtc@aacortc.com / www.aacortc.com |
| July 13 - July 16, 2009 |
| Montreal, Canada | Class No : 15706 | |
| Non-Members (USD) | $2,460.00 | Email or Fax |
IATA / ICAO / ACI / IGHC Members,
IATA Partners, ANS Providers,
IATA Airport Advisors (USD) | $2,091.00 | Email or Fax |
| Developing Nations* (USD) | $1,722.00 | Email or Fax |
| * Applies to : IATA / ICAO / ACI / IGHC Members, IATA Partners, ANS Providers, IATA Airport Advisors headquartered in Developing Nations. |
Please note that if no sessions are listed above, then this course is currently
not scheduled for delivery in our IATA classrooms.
All IATA courses can be delivered to your offices and tailored to your
organisation's reality and needs. If you have a group of 15 or more individuals
for this course, please contact us at training.ymq@iata.org and we will
provide you with information about bringing this course to your offices at a
time convenient for you and your staff.
|