Maximising the Benefits of Your Frequent-Flyer Programme
Boost your Frequent-Flyer Programme with a "health check".
How You Will Benefit
- Maximise the loyalty opportunities
- Achieve measurable bottom-line improvements
- Find out how to segment your market to increase market share and profitability
- Learn how to measure and communicate results with greater precision
- Maximise the benefits of airline and non-airline partnerships
Designed for
- Marketing managers who are fully or partially responsible for their airline's FFP
- Loyalty programme officers and administrators
- Product development managers
- Marketing or finance managers who have a less direct responsibility for their airline's FFP
- Sales executives
Course Content
- Giving your FFP a proper "health check" and identifying areas for improvement and implementing change
- Segmenting your FFP market in more profitable ways
- Analysing changing customer behaviour to increase loyalty and converting regular customers into advocates of your airline
- Applying the principles of Customer Relationship Management (CRM) to your FFP
- Measuring and improving cost-benefit
- Integrating your FFP with other areas of the marketing mix, including agency and corporate incentive programmes
- Improving the effectiveness of airline and non-airline partnerships
- Getting your FFP ready for the future
Classroom Courses
| November 09 - November 13, 2009 |
| Beijing, China | Class No : 15731 | |
| Non-Members (USD) | $2,500.00 | Email or Fax |
IATA / ICAO / ACI / IGHC Members,
IATA Partners, ANS Providers,
IATA Airport Advisors (USD) | $2,125.00 | Email or Fax |
| Developing Nations* (USD) | $1,750.00 | Email or Fax |
| * Applies to : IATA / ICAO / ACI / IGHC Members, IATA Partners, ANS Providers, IATA Airport Advisors headquartered in Developing Nations. |
Please note that if no sessions are listed above, then this course is currently
not scheduled for delivery in our IATA classrooms.
All IATA courses can be delivered to your offices and tailored to your
organisation's reality and needs. If you have a group of 15 or more individuals
for this course, please contact us at training.ymq@iata.org and we will
provide you with information about bringing this course to your offices at a
time convenient for you and your staff.
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