Airline Marketing
Stay ahead of the competition!
How You Will Benefit
- Know what your customers' needs are
- Discover how to effectively segment your targeted markets
- Exceed your customers' needs with product innovation, product quality and efficient distribution
- Develop creative and cost-effective marketing strategies
Designed for
- Recently appointed marketing managers
- Sales managers
- Marketing officers
- Market coordinators
- Customer programme controllers
- General sales agents
Course Content
- Conducting marketing research audits of your own organisation, the competition and the customers
- Efficient marketing segmentation and SWOT analysis
- Customising products and services to satisfy the needs of your target audiences
- Advantages and disadvantages of different distribution channels
- Selecting the most efficient promotional strategy
- Developing and implementing your annual marketing plan
- Setting up control procedures to monitor the Marketing Plan's implementation and results in each target market segment
Classroom Courses
| June 08 - June 11, 2009 |
| Abu Dhabi, United Arab Emirates | Class No : 15758 | |
| Non-Members (USD) | $2,400.00 | See Note below |
IATA / ICAO / ACI / IGHC Members,
IATA Partners, ANS Providers,
IATA Airport Advisors (USD) | $2,040.00 | See Note below |
| Developing Nations* (USD) | $1,680.00 | See Note below |
| * Applies to : IATA / ICAO / ACI / IGHC Members, IATA Partners, ANS Providers, IATA Airport Advisors headquartered in Developing Nations. |
Note :
Offered in partnership with Arab Air Carriers Organization (AACO).
For course location and registration information, please contact AACO Regional Training Center at
Tel: 962 6 5683381/2;
Fax: 962 6 5683383;
e-mail: rtc@aacortc.com / www.aacortc.com |
Please note that if no sessions are listed above, then this course is currently
not scheduled for delivery in our IATA classrooms.
All IATA courses can be delivered to your offices and tailored to your
organisation's reality and needs. If you have a group of 15 or more individuals
for this course, please contact us at training.ymq@iata.org and we will
provide you with information about bringing this course to your offices at a
time convenient for you and your staff.
|