Strategic Management


How You Will Benefit

  • Gain insight on what it means to manage strategically
  • Acquire the skills to implement any strategy with excellence – especially when faced with resistance
  • Devise and evaluate your airline's corporate/business strategy
  • Understand the difference between operational and strategic planning

Designed for

  • Vice Presidents and directors of marketing, finance, technical operations, human resources, information technology

Course Content

  • Define Business Strategy and learn to set achievable targets
  • Macro-environmental analysis: identify and link trends to opportunities
  • Competitive analysis, evaluate profit potential and competitive advantage
  • Generic business strategy types and strategies to be avoided
  • Corporate strategy alternatives and possible pitfalls fference between operational and strategic planning

Classroom Courses

Please note that if no sessions are listed above, then this course is currently not scheduled for delivery in our IATA classrooms.

All IATA courses can be delivered to your offices and tailored to your organisation's reality and needs. If you have a group of 15 or more individuals for this course, please contact us at training.ymq@iata.org and we will provide you with information about bringing this course to your offices at a time convenient for you and your staff.

Diplomas
This course is :
Customised Training
All IATA courses can be delivered to your offices and tailored to your organisation's reality and needs. More details