Loyalty

This includes areas such as loyalty programme development and optimisation, new ancillary revenue sources, fraud prevention, cost realignment and restructuring, rewards strategy and management, alliance maximisation, and interface between airline CRMs and loyalty management systems.

Other activities

  • Loyalty programme optimisation and best practices
  • Loyalty programme development or re-launch
  • Adaptation to new accounting rules and standards (liability management)
  • Customer analytics


Designed for

  • Airline Loyalty Analysts
  • Partnership Managers
  • Independent Airline Consultants
  • Suppliers/service providers of reward programme software
  • Suppliers from the hotel, car rental and financial service sectors

Committees and work groups

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