IATA has strict rules of compliance for the acceptance of advertising:
- Advertising will not be accepted which in any way is considered by IATA to be lacking in moral propriety or judicious good taste, or which is considered by IATA to be inappropriate to IATA's image.
- Advertising will not be accepted which in any way tends to caricature or otherwise demean any particular race, language, religion, political view, or any symbol thereof.
- Advertising will not be accepted if it includes ideologically or politically controversial terms.
- Advertising cannot be accepted by IATA if it is found to contravene truth, or if it in any way tends to exaggerate the description of a product or service.
- Advertising cannot be accepted by IATA if it is considered to be "in conflict" with stated recommendations or decisions of IATA, or if it may be considered controversial in matters being studied by IATA at any particular time.
- Advertising is accepted by IATA with the understanding that the sponsoring company and principal beneficiary of the advertisement are ultimately responsible and liable for full payment to IATA of any outstanding charges for advertising space.
- In accepting advertising, IATA provides no guarantees that such advertising will result in revenues for the advertiser.
- The final decision on advertising format and terminology rests with IATA.
The aforementioned rules of compliance are considered binding on all orders and contracts for advertising space. The International Air Transport Association also reserves the right to refuse any advertisement for other reasons of particular importance to the Association.