Gain a better understanding of which service standards are important to passengers traveling on major carriers operating in Europe or Asia. These in depth customer satisfaction research programmes cover all the service aspects of the pre-flight, in-flight and post-flight experience including check-in, boarding and departure, cabin comfort, in-flight crew.
You will learn how your service rates when compared to the competition. Based on the results you can reduce costs in areas where the impact is minimal and invest strategically in the more critical areas.
Your benefits:
- Gain a better understanding of the key drivers that influence customer loyalty
- Measure the effects of any enhancements you make to your products and services
- Evaluate your position against your competitors and/or alliance partners to ensure you maintain a competitive position in the marketplace.
The IATA Advantage
- As the organization officially representing the world's major airlines, IATA is at the forefront of all commercial aviation activities, including airline and airport satisfaction studies.
- Because of its status, IATA acts as an independent consultant or provides review, with unbiased analysis, plans and recommendations.
- More than ten years of experience in syndicated research on short haul flights guarantees the high quality and actionnability of the data.
For more information, please contact us at: businessinsight@iata.org