Airport Connectivity Analysis
IATA offers several products and services designed to assist airlines and airports in understanding connectivity. IATA's Standard Connectivity Analysis notably, has been developed using the NETSCAN model in cooperation with RAND Europe. Consulting can also be provided in this area.
Airport Hubbing Development
IATA offers studies to assist airports in improving hub competitiveness and identify ways to enhance connecting traffic. Current hub competitiveness can be quantified using the IATA-RAND Connectivity Monitor. IATA then provides a vital link for an airport with the airline community and, through in-depth interviews with airline managers, IATA will provide the clients with appropriate strategies and action plans to enhance the hub.
Route Development Studies
Airports play an active role in developing regional economies. In order to stimulate the development of new air services and promote trade and accessibility of the region, airports need to demonstrate the demand and economic viability for new and additional air services.
IATA is experienced in undertaking market demand studies to identify potential new routes and to provide detailed evaluations of key relevance to potential airlines.
Catchment Area Studies
Using either survey data or Computer Reservation System data, IATA is able to profile the catchment area for a particular airport in order to understand the attractiveness of that airport compared to other neighbouring airports amongst different segments of the travelling population.
Airport Competitiveness Studies
Drawing on expertise in the areas of hubbing and route development, IATA has undertaken a number of studies which analyse various aspects of an airports' competitiveness versus other airports. An understanding of airport infrastructure also enables IATA to make a contribution in understanding the impact of changes in the distribution of airline operations between terminals and airports (in multi-airport systems).